Modern fashion photography was born when three brothers, Parisian postcard photographers, shifted their lenses to the upper echelon of French society in the early twentieth century. As impromptu portraits of beautiful women in the latest fashions at horse races, resorts, and cafes began to appear in magazines, designers such as Chanel, Hermes, and Madeleine Vionnet rushed to send their models to be photographed by the brothers. A bygone era of glamour; the images below illuminate the candid beginnings of what is now called street fashion photography. Bill Cunningham became the go-to photographer from the 60's on and now the new king of Street Fashion is arguabley The Sartorialist , Scott Schuman
The Seeberger brothers have earned their places in history not just for their considerable photographic talents but for their roles in chronicling the evolution of styles, attitudes and cultural influences throughout their time. Their impact on fashion was considerable and the archives of their work continue to influence fashion today.
"Buster" Keaton ~ Silent Film Star and Comedic Actor in the 1920s
The Seeberger brothers have earned their places in history not just for their considerable photographic talents but for their roles in chronicling the evolution of styles, attitudes and cultural influences throughout their time. Their impact on fashion was considerable and the archives of their work continue to influence fashion today.
Josephine Baker
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