A Christian Dior beauty campaign brought him wider recognition in 1980, the year he started using the 8 x 10” Polaroid format that would become his trademark. Over the years his work has appeared in many magazines on the international circuit: Harper’s Bazaar, ID, Interview, Uomo Vogue, British and Italian editions of Vogue and W. Advertising campaigns signed by him include : Georgio Armani, Christian Dior, Givenchy, Valentino, Yves Saint Laurent to name a few. He has also directed commercials.
Roversi published an exhibition catalogue named Angeli inspired by his many travels in India and the Middle East. His first book, Nudi, nude portraits of models passing through his studio since 1982 was published in September 1999 and a year after followed Libretto ; a small book based on Comme des Garçons fashion. Paolo Roversi latest publication 'Studio' features studio shoots from twenty-five years of photography.
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